The Win/Win Network has adopted a new framework for civic engagement built on a ten-year time horizon, using the US Census and redistricting as logical bookends. This framework, Engage2020, uses each election not as an end in and of itself, but rather as a benchmark to assess progress towards long-term goals.
Political campaigns often focus on tried and true voters, ignoring or only spending the last few months of a campaign reaching out to underrepresented populations. Without year-round, continued engagement of these populations, the public policy process often skews towards the interests of dominant voters.
Although Washington State is not generally a focus of national attention, exciting ballot measures, the record number of state and legislative races open this year, and increased public dialogue on race and political representation, provides our Rising American Electorate (RAE), people of color and young people ages 18-29, with a watershed moment.
Engage 2020 kicks off its first 18 months with a coordinated voter registration, education, and engagement project to increase civic engagement of the RAE.
The Engage2020 framework includes:
- Integrated voter engagement that begins with voter registration (Level 1) and leads up to leadership development (Level 5a) and major donor cultivation (5b);
- Systems change that reforms our democratic process to enhance transparency, promote participation and increase fair or proportional representation; and
- Shaping the issue environment.
Win/Win has convened and provides the following support to our Youth Vote and People of Color Vote coalitions:
- Capacity building of our partner organizations in strategic, sustainable ways;
- Increasing collaboration between partner organizations; and
- Tools to build the base of partners members, supporters, activists and funders.