Ballot measure campaigns require an incredible amount of energy and money in a short amount of time. Campaigns to defeat ballot measures are usually formed after a measure qualifies leaving only 4-5 months to pull all the pieces together to persuade the public vote.
Time is precious, but efficiency is often lacking. Time that could be spent on fundraising and direct voter contact is often used at the beginning of a campaign to reach out to organizations and working through their internal decision-making processes to invite them to be part of a campaign’s coalition. Helpful information such as polling and messaging and winning tactics is not readily available from year to year as it often vanishes at the end of a campaign.
The Ballot Initiative Network (BIN) was created to improve collaboration and communication amongst the progressive community and to provide efficiencies of ballot measure campaigns. We are a coalition of over 40 organizations representing seniors, teachers, nurses, firefighters, working families, environmentalists and civil rights advocates.